![]() ![]() Gazelles were first released in the 1960s Spezials came out in the late 70s. The sneakers have a long history with the brand. The sneakers have become a staple in retro 1990s clothing styles that have been brought back by Gen Z consumers. According to TD Cowen, Yeezy generated $1.2 billion in sales in 2022, prior to Adidas cutting ties with Ye in October.Īdidas Sambas, Gazelles, and Spezial sneakers, what the company calls Terrace shoes, are having a moment. The Adidas Yeezy business is gone - minus the remaining inventory worth $1.3 billion in sales that the sportswear giant has yet to shed.Īnd while Adidas still has some A-list celebrity partnerships, it believes its classic sneakers will go a long way in recouping some of the lost Yeezy revenue. Et voilà, an icon is born.Account icon An icon in the shape of a person's head and shoulders. Due to the popularity, Adi Dassler expanded the brand and produced the sneakers we now know and love, the Adidas Samba and Gazelle styles.” The Samba soon became emblematic of the soccer subculture and a lifestyle sneaker for lovers of the world’s most popular game. Fashion historian and cofounder and CEO of vintage-fashion business What Goes Around Comes Around Seth Weisser added, “The sneaker became a part of history and highly sought-after. At this time, the shoe was still considered a performance sneaker for indoor pitches, but players, soccer aficionados, and admirers of the style began dressing in the quintessential sports garb off the field. ![]() The Samba then had a certified global glow-up when it made its first foray into the fashion scene in the late 1970s. Following a soccer match in Germany, the winning players and press dubbed the shoes the Samba-a name alluding to the fancy footwork the shoes allowed-and it stuck. There’s an affinity for the lifestyle that the shoe represents.”įirst developed in 1950, the earliest version of the Samba (which looks almost nothing like the ones we see today) was made with the intention of offering better traction for soccer players on icy pitches. What’s having a resurgence is the nostalgia-retro has made a comeback. An Adidas aficionado herself, Omondi contextualized the trend: “The Samba has always been around. I asked fashion journalist and podcast host of The Cutting Room Floor, Recho Omondi, to share her two cents on the Samba’s everlasting nature. Although the shoe has been celebrated intermittently among fashion circles, its cultural significance has never wavered. And while new interpretations have revitalized the classic shoe, the Samba holds street style staying power (and deserves acknowledgment) for a greater reason: It’s a global icon.Ĭommunities around the world have donned the Samba for decades, without off-seasons. The brand’s longest-running style, the Samba is a sneaker of choice among many trendsetters today, including Bella Hadid, Rihanna, and Ashley Olsen, to name a few. An array of Adidas sneaker collaborations, from British designer Grace Wales Bonner’s exposed-stitching iteration to Jonah Hill’s ’90s-inspired version, have shown Sambas in a new light (and given its three-stripe siblings, such as the Gazelle and Campus styles, renewed recognition as well). Spotlighting as the sneaker of the season (read: century), the Samba-a 70-year-old Adidas design originally created by founder Adi Dassler-made its way back into the fashion lexicon over the last two years. Vogue Club members were first to view this story: Join today to experience exclusive Vogue content before anyone else. ![]()
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